The thinking behind the firm.
Resources to get funding-ready, plus the frameworks we build with. The practical things founders actually need, and the thinking behind how we invest.
What you need to get funding-ready.
The documents, guides, and tools we point founders to before a raise. The SAFE, model term sheets, and the guides that actually help, gathered in one place.
Financing docs
YC SAFE Documents
The standard SAFE templates for raising on a simple, founder-friendly instrument. Post-money versions, ready to use.
Open resourceFinancing docs
NVCA Model Legal Documents
The industry-standard priced-round documents used in most Series A financings. Term sheet, charter, and the full set.
Open resourceVideo
Taking Action for Startup Success
A talk on execution: turning plans into momentum and the actions that actually move a startup forward.
Watch videoVideo
Startup Fundraising 101
Carta's primer series on raising: rounds, instruments, valuations, and cap tables, explained step by step.
Watch playlistPitch
Writing a Business Plan
Sequoia's pitch outline, the one Airbnb used. What to say, and in what order.
Open resourceTools & legal
Cooley GO
Free document generators and plain-English legal guidance: incorporation, SAFEs, cap tables, and more.
Open resourceThese are third-party resources, shared because we find them useful. They aren't legal or financial advice, and Red Ruby isn't affiliated with them. Talk to your own counsel before you sign anything. Getting ready to raise? Pitch us.
The playbooks we evaluate and build with.
Not abstractions. The vocabulary behind our diligence. Each one shows up in decisions you can trace.
Brad Feld
Ecosystems
Brad Feld on the Boulder Thesis: thriving startup communities are led by entrepreneurs, built on a 20-year horizon, radically inclusive of anyone who wants in, and sustained by real activities that engage the whole ecosystem.
Watch talkClayton Christensen
Disruption
Christensen explains disruption theory through the steel industry and companies like Toyota, Sony, Walmart, and Godrej, then uses it to explore why some economies stagnate while others achieve prosperity.
Watch talkMIT
Innovation
MIT's Budden and Murray on leading innovation amid uncertainty: a practical framework for engaging the innovation ecosystems closest to you and finding real opportunities beyond the hype of emerging tech.
Watch talkRice University
Real estate
Institutional underwriting: stability, income, and appreciation.
See the frameworks applied end-to-end in our approach.
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